SIU had more than a branding problem—they had a perception problem. For years their reputation as a "party" school overwhelmed their academic quality message. But while these misperceptions continued, SIU's academic achievements and quality was actually growing and improving—and it was time that the perception of the university became more accurately aligned with reality. Below is just a portion of the creative communications that were developed after extensive research and intake was completed and a full brand position and platform were created and validated.
ENROLLMENT MATERIALS. Communicating the SIU brand to prospective students, their parents and other influencers was key to growing and improving the quality of the student body.
WEBSITE OVERHAUL. From strategy through UX to design and content, every part of the SIU.edu website were developed. In addition to creating templates for the schools and colleges, other internal and external parts were developed for both enrollment and other needs of the university.
MARKETING & ADVERTISING CAMPAIGN: Creative work was developed across multiple channels including: print, broadcast, digital, direct mail, social, publications, OOH, experiential and events. Work was developed for multiple targets; prospective students, influencers, alumni, business leaders, the community and peers at other universities.
SPECIAL PROJECTS: In addition to other branding and marketing communications, a number of specialized communications were developed for the university. These included: SIU's first ever research publication, new student orientation materials, City of Carbondale partnership campaign and dvelopment of interior graphics for the university's brand new Student Services Building.