BUILDING GRAPHICS: The Roosevelt University brand was based on 4 strategic pillars: Real World Access, Community of Individuals, Progressive Learning and Catalyst for Social Change. With their prime location on MIchigan Ave, the university wanted to use building graphics to bring these strategic pillars to life. We created though-provoking graphics with messages relevant and meaningful to a broad audience—inviting and engaging the viewer into the conversation, turning street-level into eye-level in order to get people to stop and notice the new Roosevelt.
INTEGRATED CREATIVE BRAND CAMPAIGN CONCEPT: Built on a mission of access, Roosevelt University continues to be university focused on helping students, and faculty alike, rise to the challenges rather than hide from them. A university filled with the opportunities that makes the difference between having a great mind with potential to a great mind that’s unleashed.