International Advantage Identity
Dealer Enrollment Kit: "Give your customers the power to go further. Give yourself the power to drive more sales."
Direct mail designed to drive enrollment. "Get the power to go further."
Direct mail contained a personal code, brochure and a personalized letter.
Once enrolled new members would receive their Welcome Kits.
IA Members only website that each member could customize to their needs.
International Advantage Members Quarterly news magazine containing news, information, stories related to the industry and special promotional offers. 3 versions of the magazine were created focused on different trucking areas/customer bases.