Select Digital Projects / Credits: Creative Director
Digital projects included: full International enterprise site, Navistar brands such as IC Bus Corp and Navistar Defense, microsites for vehicle centers, new trucks, products and services and promotional/event landing pages.
Microsite for the new ProStar, the most aerodynamic, fuel efficient long-haul truck available. Interactive features developed to show impact.
Customers ranged from large fleets to small business owners to independent truckers, many of whom relied on the website to figure out which truck(s) was right for their needs. A truck finder application was developed that provided direction, filters and comparisons.
Microsite introducing the new Big Bore, a revolutionary new line of class 8 commercial diesel engines designed to improve International's reputation and presence in the market.
IC Bus Corp, one of the many companies under the Navistar brand, offered a full line of school and corporate buses. A site was needed that could both communicate the overall brand as well focus on two very different product lines and customers.