Consumers were saving Grey Poupon Dion Mustard for special eating occasions. Our goal was to entice them to think of Grey Poupon as one of the finer pleasure they should experience everyday. Full page ads ran alone or with a additional 1/3 page running on the opposite right-hand page. (Click ads for larger view)
Posters for sponsored high-end food events: Nappa Valley Mustard Festival, International Fancy Foods Show and the International Boston Seafood Show
Next up, creating a yellow mustard worthy of the Grey Poupon name—and a higher price point than the average yellow mustard. Our challenge was to create a look and tone that would say GP Yellow was an everyday yellow mustard, but a slightly better class of yellow mustard.